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botany bay是家生产高科技医疗用品的公司。其产品“病例磁盘”可储存个人病例；资料取用方便，真是达到“一盘在手，妙用无穷”的目的。此产品可广泛使用于医院、养老院、学校等。因此pacer有意争取该产品软硬件设备的代理权。以下就是robert与botany bay的代表，mark davis，首度会面的情形：

m: mr. liu, total sales onthe medic-disk were u.s.$ 100,000 last year, through our agent in hong kong.

r: our research shows most of your sales, are made in the taipei area. your agent has only been able to target the taipei market（把……作为目标市场）.

m: true, but we are happy with the sales. it’s a new product. how could you do better?

r: we’re already well-established in the medical products business. the medic-disk would be a good addition to our product range.

m: can you tell me what your sales have been like in past years?

r: in the past three years, our unit sales have gone up by 350 percent; profits have gone up almost 400 percent.

m: what kind of distribution capabilities（分销能力）do you have?

r: we have salespeople in four major areas around the island, selling directly to customers.

m: what about your sales?

r: in terms of unit sales, 55 percent are still from the taipei area. the rest comes from the kaohsiung, taichung, and tainan areas. that’s a great deal of untapped market potential（未开发的市场潜力）, mr. davis.

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